Artisanal Ice Cream Company Introduces Matcha Green Tea and Single Serve Size
BRIDGEPORT, CT (March 01, 2016) – Tea•rrific! Ice Cream, an artisanal ice cream company crafting super-premium ice cream infused with fresh brewed loose leaf and herbal teas announced the launch of its newest flavor, Matcha Green Tea, made with premium Japanese matcha. The company also announced the launch of a 4 oz. single service cup that will be made in three flavors – Ginger Matcha, Masala Chai and Matcha Green Tea.
Mario Leite, President and Founder, said, “We are excited to finally launch our Matcha Green Tea ice cream for everyone to enjoy. Over the years, we have been constantly asked to offer a green tea flavor. It is probably the most well-known and sought after flavor of tea-infused ice cream. We wanted to take our time and get it just right before we launched this classic into the market. To get that authentic earthy, yet refreshing green tea flavor that consumers expect, we knew we had to use a premium matcha green tea and mix it in just the right amounts to balance the earthiness with our luscious sweet cream base.” Mr. Leite added, “It is a great time for us to release this flavor for several reasons. First, it is right before the summer ice cream season. Second, we built our brand to the point where consumers know and trust our quality. Lastly, consumers in the market have become familiar with matcha and are demanding products made with it.”
Speaking about the launch of the new single serve cups, Mr. Leite said, “This is something we’ve wanted to do for a while now as it opens up many different channels for us to introduce our distinctly delicious ice cream to a broader audience. It allows us to reach and get exposure to customers in many different locations and environments. The demand for this format has been strong and we expect to have exciting news in the near-term with this product line.”
Pints of Matcha Green Tea are already available in retail locations throughout the NY metro area, including Whole Foods Market, and can also be purchased online at www.tearrificicecream.com. The 4 oz. single serve cups will soon be available for purchase online and select retailers in the NY metro area.
About Tea•rrific! Ice Cream
Tea•rrific! Ice Cream is an artisanal ice cream company crafting the finest tea-infused ice cream on the market. The company’s ice cream is available in pints at over 400 retailers in the Northeast and parts of the Mid-Atlantic and Midwest. Tea•rrific! Ice Cream also sells its pints online at www.tearrificicecream.com and www.shoprite.com. The 4 oz. single serve cups and bulk sizes for food service are also available by special request. For more information on Tea•rrific! Ice Cream, please visit their website at www.tearrificicecream.com.